What could be better than writing about a beautiful part of Scotland? The aim of the Explore Argyll website is to inspire people to come and visit the glorious coastal region of Argyll and the Isles. It’s full of fabulous photos, information and locals’ tips. SAMTEQ did the development and design and we wrote the content and optimised it for search engines. We manage the content of the website on an on-going basis, which includes researching, commissioning and editing locals’ tips and journeys.
The baby and toddler market is swamped with products. How does any parent know where to start? Eve writes product reviews for the fantastic MadeForMums website. It’s great fun. She tests out the product for two weeks and then shares her experience and insights. We also produce short videos for each product. Read the review of the BabyBjörn Baby Carrier One and the review of the Mountain Buggy Cosmopolitan.
SAMTEQ is a web and touch-screen company based in Dunoon, Scotland. It has built web-based products for hundreds of businesses and organisations across the UK and Europe. We work closely with SAMTEQ. As well as providing copywriting and SEO services for websites, we’ve also created interpretive content for a number of interactive touch-screen kiosks. Here are just a few of the websites we’ve worked on with SAMTEQ:
- The Civil Service Pensioners’ Alliance (CSPA)
- Actual Reality
- Cowal Highland Gathering
- Darren Baird Architecture
We also wrote the content for SAMTEQ’s website. Ken Coley, SAMTEQ Director, said: ‘We always thought we could write the copy for our website, but when Eve set about re-writing the site the value of a professional copywriter and well written words soon became apparent. Even Google likes the site so much more, and that makes a real difference to the success of our business. Working with Eve was a pleasure as she immersed herself in understanding our business to ensure great results.’
Joanne Wearne, Head of Development at the University of Hertfordshire, needed a copywriter with experience of writing fundraising material so got in touch. Since then we’ve worked on a number of projects, including writing the content for the University’s new legacy brochure, drafting a university-wide case for support and producing the content for the latest donor report.
Joanne said: ‘Eve is the consummate professional and her input into crafting the vision and mission for fundraising at the University has been invaluable. Eve’s breadth of experience means she is quickly able to cut through complex documents and turn them into compelling materials which have clarity and real meaning. Our messaging is now more focused, more accessible and more enjoyable to read thanks to Eve’s work. I would have no hesitation in recommending Eve, she has been a breath of fresh air.’
We love our local community forest. Eve served as a Director for three years, leading on marketing and communications. During this period, she secured funding to develop a path project in the forest, and, as part of this, worked with staff to develop a series of interpretation panels. The panels introduce visitors to the wildlife and heritage within the forest, including a Victorian reservoir.
Fifes yachts were designed and built by William Fife in the Clyde Estuary during the 19th and early 20th centuries. Every five years these beautiful classic yachts – considered the most prestigious in the world – return to the waters of their birth for the Fife Regatta. This year they were sailing into Argyll’s Secret Coast and the local marketing group wanted to make the most of it. It organised viewpoints and onshore festivities, sponsored by Event Scotland as part of the Year of Natural Scotland, to encourage visitors to come and enjoy the spectacle in this area of natural beauty.
They brought us on board to head up the publicity and PR for the event. We developed a communications strategy and produced the promotional material, including leaflets, web and social media. We organised a press trip for travel journalists and secured coverage in the local, national, yachting and travel press. It was a huge success and hundreds of people came from far and wide to the event. On top of that, it was a great way to spread the word about the area and all it has to offer.