Fifes yachts were designed and built by William Fife in the Clyde Estuary during the 19th and early 20th centuries. Every five years these beautiful classic yachts – considered the most prestigious in the world – return to the waters of their birth for the Fife Regatta. This year they were sailing into Argyll’s Secret Coast and the local marketing group wanted to make the most of it. It organised viewpoints and onshore festivities, sponsored by Event Scotland as part of the Year of Natural Scotland, to encourage visitors to come and enjoy the spectacle in this area of natural beauty.
They brought us on board to head up the publicity and PR for the event. We developed a communications strategy and produced the promotional material, including leaflets, web and social media. We organised a press trip for travel journalists and secured coverage in the local, national, yachting and travel press. It was a huge success and hundreds of people came from far and wide to the event. On top of that, it was a great way to spread the word about the area and all it has to offer.